Increasing User Subscription Rates by Leveraging AI
TEAM
7 developers
1 project manager
3 UX designers
PROJECT BRIEF
Dr. Lambda is targeting professionals such as product managers, aiming to increase premium subscriptions by introducing new, advanced features tailored to enhance their content creation process.
TASK
Visual Design Lead
UX Research
Prototyping
MY ROLE
At Dr.Lambda, I led the redesign of the website to attract more subscribed users. I conducted research to scope user challenges, streamlined task prioritization, and collaborated with the team to implement solutions. Following the launch, the new design significantly improved user workflows, reducing the time spent on editing and enhancing overall engagement with the platform.
IMPACT
+
65%
Increase in Subscribe Users
-
47%
Decrease in Editing Time
+
34%
Driving Return Subscriptions
PROJECT HIGHLIGHTS
Intuitive dashboard experience specific to PM
Easy and fast onboarding to start slide creation.
Generate outlines within seconds
Maintain information accuracy while tailored to your requirements.
Flowchart customization imbed into the tool
AI-generated flowchart template with a smart layout featuring fixed padding to align with the contents, catering to project managers' needs.
WHAT IS DR. LAMBDA
Dr.Lambda is an AI-driven platform that enhances content creation with advanced multi-modal slide-building tools.
Dr.Lambda is an AI-driven platform that enhances content creation with advanced multi-modal slide-building tools.
CHALLENGES - BUSINESS
Dr. Lambda failed to convert its free account users into paying subscribers.
As a UX designer, I discovered that 92% of Dr.Lambda’s users were on free accounts, with only 8% subscribing. This revealed a significant challenge in converting users to premium accounts and sustaining long-term engagement.
OPPORTUNITIES - USER
I saw a notable rise in monthly visits, with product managers making up 40% of professional users.
I saw a notable rise in monthly visits, with product managers making up 40% of professional users.
From the initial interview, I started to learn that the current as well as some potential product managers are very positive of what out tool can further do. Thus I decided to focus on product managers as our main targeting users since 99% of the work is delivered with presentations.
What it all leads to ......
BUSINESS GOAL
To increase the premium subscribers as the product has mostly free user accounts.
To increase the premium subscribers as the product has mostly free user accounts.
PRODUCT GOAL
Improve the Dr. Lambda slide creation by adding more potential features.
Improve the Dr. Lambda slide creation by adding more potential features.
RESEARCH
I conducted competitive analysis and interviews to gather insights.
From user interviews, I identified key challenges in workflow, feature needs, and trust in DrLambda’s AI tool. I conducted competitive analysis and interviews to gather insights.
Competitive Analysis
Competitive Analysis
Digging into the current market
Digging into the current market
User Interviews
Gather first hand insghts
PROBLEMS
I was actually able to grasp the four key problems Users are facing , which are around formatting, flowchart customization, content refinement and use of AI.
OPPORTUNITIES
How AI can be integrated in creating a more streamlined creation process?
Feature 02
AI-Assistance
Feature 01
Task-Oriented Templates
Feature 02
Fast Outline Delivery
Feature 03
Flowchart Library
REFINED - Problem Statement
How might we optimize Dr. Lambda's slide creation tool for product managers by improving outline delivery, refining formatting with better templates and inserting flowchart to increase efficiency?
How might we optimize Dr. Lambda's slide creation tool for product managers by improving outline delivery, refining formatting with better templates and inserting flowchart to increase efficiency?
IDEATION 01 - REGARDING THE LACK OF TEMPLATE SELECTIOS
Current users express concerns regarding the time-consuming process to adapt contents with available templates
Current users express concerns regarding the time-consuming process to adapt contents with available templates
90% of pms rely on generic company templates that lack alignment with specific tasks or needs, causing them to spend excessive time adjusting visuals.
90% of pms rely on generic company templates that lack alignment with specific tasks or needs, causing them to spend excessive time adjusting visuals.
Limited generic template options
Users were expressing excessive time of adjusting contents with limited template selections.
Users were expressing excessive time of adjusting contents with limited template selections.
Task-Irrelevant Templates
Users struggle with Dr. Lambda’s templates as they lack relevance to their specific needs.
Users struggle with Dr. Lambda’s templates as they lack relevance to their specific needs.
Unproductive Formation Routine
Unproductive Formation Routine
Users find it frustrating that they can’t adjust templates until after the outline is generated.
DESIGN ITERATION 01
DESIGN ITERATION 01
What if we have our users implement their own customized, branded templates?
In response, I had an idea: What if users could create their own brand theme? By setting fonts, colors, and content hierarchy upfront, they could seamlessly implement their preferences without manual adjustments after generating the outline.
Engineers pushed back on theme creation
Dynamic Rendering Complexity
“Dynamic rendering for custom fonts and colors adds significant complexity to our pipeline.”
Real-Time Performance and Compatibility
“Ensuring real-time performance and compatibility for themes is a major challenge.”
AI and Custom Themes Conflict
“Custom themes may conflict with AI designs, requiring core algorithm changes.”
A feasibility workshop between the design and engineer teams
I organized a feasibility workshop between the design and engineering teams to align on technical constraints, explore implementation possibilities, and ensure a seamless integration of the new template system.
DESIGN ITERATION 02
Simplify, Then Optimize
A versatile template library allowing importing and reusing previous templates.
Given the challenges of implementing branded themes, I refocused on developing a more adaptable template system tailored for product managers, making it easier for them to apply structured, relevant formats without extra effort.
Users need
Easy accessible template options to start.
Business prefer
Embedding a project management-specific template with content refined by AI.
Engineers require
Establishment of template asset library.
Versatile task-oriented templates
Versatile task-oriented templates
I proposed a refined template library aligns better with PM’s needs, offering targeted options for more relevant content creation.
I proposed a refined template library aligns better with PM’s needs, offering targeted options for more relevant content creation.
Efficient Workflow
Efficient Workflow
By integrating template selection earlier in the process, users can shape their content within a structured framework to reduce friction.
By integrating template selection earlier in the process, users can shape their content within a structured framework to reduce friction.
Flexible reuse existing ppt template
Flexible reuse existing ppt template
Users find it frustrating that they can’t adjust templates until after the outline is generated.
Users find it frustrating that they can’t adjust templates until after the outline is generated.
Workflow Optimization
Streamlining slide creation from 15 mins to 2 mins.
Previously, users spent up to 15 minutes previewing slide structures, causing inefficiencies. Now, with earlier template selection, they achieve clarity in just 2 minutes, streamlining the process.
Streamlining slide creation from 15 mins to 2 mins.
Checkout the new dashboard experience
Intuitive dashboard experience specific to PM
Intuitive dashboard experience specific to PM
Easy and fast onboarding to start slide creation.
Easy and fast onboarding to start slide creation.
REGARDING THE STORYLINE REFINEMENT
Dr Lambda fails to provide timely outline delivery
While I was interviewing our users, I have found out that 60% Users would like to further edit, add and delete the AI generated outlines in a fast and seamless way
While I was interviewing our users, I have found out that 60% Users would like to further edit, add and delete the AI generated outlines in a fast and seamless way
Decreased Productivity
The inefficient workflow forced users through multiple steps to create a simple outline, making it slow and time-consuming.
Increased Error Rates
Constantly switching between sections led to more user mistakes, as they had to manually track their progress and reorient themselves each time they moved between steps.
Disconnected Workflow
Disconnected Workflow
The disconnected outline generation disrupted the creative flow, causing frustration and unnecessary effort for a simple task.
ITERATION 01
Streamlined Outline Generation with the help of AI
While I was interviewing our users, I have found out that 60% Users would like to further edit, add and delete the AI generated outlines in a fast and seamless way
Users still found it hard to generate their desired contents.
Users still found it hard to generate their desired contents.
Lack of intuitiveness
“I struggled to figure out how to regenerate content—it wasn't very intuitive!”
Time-consuming editing process
“I often have to spend extra time editing the output to get it just right.”
Poor visual structural clarity
“I wish there was a clear section to easily see the slide display structure.”
DESIGN ITERATION - 2.1
Users prefer clear direction of possible input contents Visible file upload section
I found our users needed clearer guidance on input fields to navigate more easily. Thus, I enhanced the input sections for better clarity and file indication.
Users need
Clear direction of possible input contents Visible file upload section
Business prefer
Embedding a project management-specific template with content refined by AI.
Engineers require
Establishment of template asset library.
1.2 Design Iteration
Input Section
Users spend more than 5 mins navigating through the input sections.
Most of the users experience difficulties in uploading files as they usually need.
Clearer section divisions for faster inputs and file uploads within 2 mins.
Enhanced visual cues guide users to important actions.
Final Design
Input Section
DESIGN ITERATION - 2.2
Users prefer clear visual hierarchy of outline display
Through usability testing, I found that users need to quickly grasp the overall structure at a glance, so I designed a foldable section box to prominently displays the main generated outline while hiding more detailed points.
Users need
Clear visual hierarchy of outline display
Business prefer
Infusing free AI assistance for contents with different tones
Engineers require
Clear data system for managing the input and output search process
2.5 Design Iteration
Output Section
Users complain about the lengthy process to understand the generated outline.
Users are confused about the editability of the generated results.
Final Design
Output Section
Users can quickly overview and understand the generated results.
Users feel intuitive to further edit their generated outlines.
Checkout the new outline generation
Easy upload files with input quotes
Easy upload files with input quotes
Maintain information accuracy while tailored to your requirements.
REGARDING THE LACK OF CUSTOMIZATION
Users spend a lot of time creating flowcharts with Out-Sourced tool
Through initial interview, I found that PMs are demanding customization with easier inserting flowchart since there are a lot of frictions jumping back and forth from the external tools.
Users need
Easy accessible template options to start
Business prefer
Embedding a project management-specific template with content refined by AI
Engineers require
Establishment of template asset library
DESIGN ITERATION - 1.1
How about implementing our own flowchart library?
I explored the option of implementing the flowchart library into the existing library with different categories of flowcharts, eliminating the needs for users to work on external tools to merge multiple tabs.
1.5 Design Iteration
Flowchart Library
Users spend too much time adjusting diagrams with contents.
Excessive space of flowchart section hinders the edit workflow.
2.2 Design Iteration
Flowchart Library
Layered side bars adds unnecessary complexity slow down the edit process.
Users struggle with Dr. Lambda’s templates as they lack relevance to their specific needs.
DESIGN ITERATION - 2.1
Users are demanding a more intuitive flowchart insertion
I focused more on offering a more flexible layout adapting with side bar of different asset libraries from flowcharts to internal image stock to help with users save time using out-sourced tools.
Checkout the new flowchart library
Easy upload files with input quotes
Easy upload files with input quotes
Maintain information accuracy while tailored to your requirements.
Maintain information accuracy while tailored to your requirements.
UI ELEMENTS RETOUCH
UI Knit Redefine
I created the whole design system from scratch with reusable design elements in Figma to create a delightful, trustful impressions for users to ensure design consistency and increase workflow efficiency.
Users are more satisfied with their slide creation process.
Users are more satisfied with their slide creation process.
Boosting Productivity in Slide Design
“I've CUT DOWN my preparation time and can start designing slides faster!”
Innovative Homepage Design
“I absolutely LOVE the new homepage with the template options—it's a game changer!”
The Preferred Tool for Efficiency
“Dr. Lambda is now my GO-TO tool—it's so much better than the others!”
FINAL IMPACT
+
65%
Increase in Subscribe Users
-
47%
Decrease in Editing Time
+
34%
Driving Return Subscriptions
PROJECT KEY TAKAWAYS
Creating a Design Guidelines
inefficient workflow required users to go through multiple steps just to generate a simple outline, making the process slow and unnecessarily time-consuming.
Engage Engineers Early
Involving developers early aligns priorities and smooths workflows, enhancing outcomes through collaborative research and ideation, ensuring shared ownership.
Maximize AI Integration
I found that users value transparency regarding AI's capabilities and data use. Educating them on its benefits and limitations helps build a trustworthy and intuitive UX, enabling effective and safe AI use.
Increasing User Subscription Rates by Leveraging AI
TEAM
3 developers
1 project manager
4 UX designers
PROJECT BRIEF
Dr. Lambda is targeting professionals such as product managers, aiming to increase premium subscriptions by introducing new, advanced features tailored to enhance their content creation process.
TASK
UX Research
Visual Design
Prototyping
MY ROLE
At Dr.Lambda, I led the redesign of the website to attract more subscribed users. I conducted research to scope user challenges, streamlined task prioritization, and collaborated with the team to implement solutions. Following the launch, the new design significantly improved user workflows, reducing the time spent on editing and enhancing overall engagement with the platform.
WHAT IS DR. LAMBDA
WHAT IS DR. LAMBDA
Dr.Lambda is an AI-driven platform that enhances content creation with advanced multi-modal slide-building tools.
Dr.Lambda is an AI-driven platform that enhances content creation with advanced multi-modal slide-building tools.
IMPACT
+
65%
Increase in Subscribe Users
-
47%
Decrease in Editing Time
+
34%
Driving Return Subscriptions
Competitive Analysis
Competitive Analysis
Digging into the current market
Digging into the current market
User Interviews
User Interviews
Gather first hand insghts
Gather first hand insghts
Intuitive dashboard experience specific to PM
Intuitive dashboard experience specific to PM
Easy and fast onboarding to start slide creation.
Generate outlines within seconds
Generate outlines within seconds
Maintain information accuracy while tailored to your requirements.
Maintain information accuracy while tailored to your requirements.
Flowchart customization imbed into the tool
Flowchart customization imbed into the tool
AI-generated flowchart template with a smart layout featuring fixed padding to align with the contents, catering to project managers' needs.
AI-generated flowchart template with a smart layout featuring fixed padding to align with the contents, catering to project managers' needs.
CHALLENGES - BUSINESS
CHALLENGES - BUSINESS
Dr. Lambda failed to convert its free account users into paying subscribers.
Dr. Lambda failed to convert its free account users into paying subscribers.
OPPORTUNITIES - USER
OPPORTUNITIES - USER
I saw a notable rise in monthly visits, with product managers making up 40% of professional users.
I saw a notable rise in monthly visits, with product managers making up 40% of professional users.
From the initial interview, I started to learn that the current as well as some potential product managers are very positive of what out tool can further do. Thus I decided to focus on product managers as our main targeting users since 99% of the work is delivered with presentations.
From the initial interview, I started to learn that the current as well as some potential product managers are very positive of what out tool can further do. Thus I decided to focus on product managers as our main targeting users since 99% of the work is delivered with presentations.
What it all leads to ......
What it all leads to ......
BUSINESS GOAL
BUSINESS GOAL
To increase the premium subscribers as the product has mostly free user accounts.
To increase the premium subscribers as the product has mostly free user accounts.
PRODUCT GOAL
PRODUCT GOAL
Improve the Dr. Lambda slide creation by adding more potential features.
Improve the Dr. Lambda slide creation by adding more potential features.
RESEARCH
I conducted competitive analysis and interviews to gather insights.
I conducted competitive analysis and interviews to gather insights.
From user interviews, I identified key challenges in workflow, feature needs, and trust in DrLambda’s AI tool. I conducted competitive analysis and interviews to gather insights.
From user interviews, I identified key challenges in workflow, feature needs, and trust in DrLambda’s AI tool. I conducted competitive analysis and interviews to gather insights.
PROBLEMS
PROBLEMS
I was actually able to grasp the four key problems Users are facing , which are around formatting, flowchart customization, content refinement and use of AI.
I was actually able to grasp the four key problems Users are facing , which are around formatting, flowchart customization, content refinement and use of AI.
I was actually able to grasp the four key problems Users are facing , which are around formatting, flowchart customization, content refinement and use of AI.
OPPORTUNITIES
How AI can be integrated in creating a more streamlined creation process?
How AI can be integrated in creating a more streamlined creation process?
By filtering down the main user problems, I was able to grasp the three key problems users are facing , which are around formatting, content refinement, customization and use of AI, thus in responding to these problems, I have concluded three main key features to focus on developing.
By filtering down the main user problems, I was able to grasp the three key problems users are facing , which are around formatting, content refinement, customization and use of AI, thus in responding to these problems, I have concluded three main key features to focus on developing.
Feature 01
Task-Oriented Templates
Feature 02
Fast Outline Delivery
Feature 03
Flowchart Library
With All Features
AI-Assistance
REFINED - Problem Statement
REFINED - Problem Statement
How might we optimize Dr. Lambda's slide creation tool for product managers by improving outline delivery, refining formatting with better templates and inserting flowchart to increase efficiency?
How might we optimize Dr. Lambda's slide creation tool for product managers by improving outline delivery, refining formatting with better templates and inserting flowchart to increase efficiency?
How might we optimize Dr. Lambda's slide creation tool for product managers by improving outline delivery, refining formatting with better templates and inserting flowchart to increase efficiency?
IDEATION 01 - REGARDING THE LACK OF TEMPLATE SELECTIOS
IDEATION 01 - REGARDING THE LACK OF TEMPLATE SELECTIOS
Current users express concerns regarding the time-consuming process to adapt contents with available templates
Current users express concerns regarding the time-consuming process to adapt contents with available templates
90% of pms rely on generic company templates that lack alignment with specific tasks or needs, causing them to spend excessive time adjusting visuals.
90% of pms rely on generic company templates that lack alignment with specific tasks or needs, causing them to spend excessive time adjusting visuals.
Limited generic template options
Users were expressing excessive time of adjusting contents with limited template selections.
Users were expressing excessive time of adjusting contents with limited template selections.
Task-Irrelevant Templates
Users struggle with Dr. Lambda’s templates as they lack relevance to their specific needs.
Users struggle with Dr. Lambda’s templates as they lack relevance to their specific needs.
Inefficient Creation Workflow
Users find it frustrating that they can’t adjust templates until after the outline is generated.
DESIGN ITERATION 01
DESIGN ITERATION 01
What if we have our users implement their own customized, branded templates?
What if we have our users implement their own customized, branded templates?
In response, I had an idea: What if users could create their own brand theme? By setting fonts, colors, and content hierarchy upfront, they could seamlessly implement their preferences without manual adjustments after generating the outline.
In response, I had an idea: What if users could create their own brand theme? By setting fonts, colors, and content hierarchy upfront, they could seamlessly implement their preferences without manual adjustments after generating the outline.
Engineers pushed back on theme creation
Dynamic Rendering Complexity
Dynamic Rendering Complexity
“Dynamic rendering for custom fonts and colors adds significant complexity to our pipeline.”
“Dynamic rendering for custom fonts and colors adds significant complexity to our pipeline.”
Real-Time Performance and Compatibility
Real-Time Performance and Compatibility
“Ensuring real-time performance and compatibility for themes is a major challenge.”
“Ensuring real-time performance and compatibility for themes is a major challenge.”
AI and Custom Themes Conflict
AI and Custom Themes Conflict
“Custom themes may conflict with AI designs, requiring core algorithm changes.”
“Custom themes may conflict with AI designs, requiring core algorithm changes.”
A feasibility workshop between the design and engineer teams
A feasibility workshop between the design and engineer teams
I organized a feasibility workshop between the design and engineering teams to align on technical constraints, explore implementation possibilities, and ensure a seamless integration of the new template system.
I organized a feasibility workshop between the design and engineering teams to align on technical constraints, explore implementation possibilities, and ensure a seamless integration of the new template system.
DESIGN ITERATION 02
DESIGN ITERATION 02
Simplify, Then Optimize
Simplify, Then Optimize
A versatile template library allowing importing and reusing previous templates.
A versatile template library allowing importing and reusing previous templates.
Given the challenges of implementing branded themes, I refocused on developing a more adaptable template system tailored for product managers, making it easier for them to apply structured, relevant formats without extra effort.
Given the challenges of implementing branded themes, I refocused on developing a more adaptable template system tailored for product managers, making it easier for them to apply structured, relevant formats without extra effort.
Users need
Easy accessible template options to start.
Business prefer
Embedding a project management-specific template with content refined by AI.
Engineers require
Establishment of template asset library.
Workflow Optimization
Workflow Optimization
Previously, users spent up to 15 minutes navigating multiple steps just to preview their slide structure, leading to inefficiencies and manual rework. Now, with an improved workflow that integrates template selection earlier, users can get a clear structure in just 2 minutes, streamlining the creation process and reducing friction.
Previously, users spent up to 15 minutes navigating multiple steps just to preview their slide structure, leading to inefficiencies and manual rework. Now, with an improved workflow that integrates template selection earlier, users can get a clear structure in just 2 minutes, streamlining the creation process and reducing friction.
Previously, users spent up to 15 minutes previewing slide structures, causing inefficiencies. Now, with earlier template selection, they achieve clarity in just 2 minutes, streamlining the process.
Streamlining slide creation from 15 mins to 2 mins.
Streamlining slide creation from 15 mins to 2 mins.
Checkout the new dashboard experience
Checkout the new dashboard experience
Versatile task-oriented templates
I proposed a refined template library aligns better with PM’s needs, offering targeted options for more relevant content creation.
I proposed a refined template library aligns better with PM’s needs, offering targeted options for more relevant content creation.
Efficient Workflow
By integrating template selection earlier in the process, users can shape their content within a structured framework to reduce friction.
By integrating template selection earlier in the process, users can shape their content within a structured framework to reduce friction.
Flexible reuse existing ppt template
Users find it frustrating that they can’t adjust templates until after the outline is generated.
Users find it frustrating that they can’t adjust templates until after the outline is generated.
Intuitive dashboard experience specific to PM
Intuitive dashboard experience specific to PM
Easy and fast onboarding to start slide creation.
Easy and fast onboarding to start slide creation.
Infusing templates into every step of creation
Infusing templates into every step of creation
Easy Preview of Slide structure with template preview
Easy Preview of Slide structure with template preview
REGARDING THE STORYLINE REFINEMENT
REGARDING THE STORYLINE REFINEMENT
Dr Lambda fails to provide timely outline delivery
Dr Lambda fails to provide timely outline delivery
While I was interviewing our users, I have found out that 60% Users would like to further edit, add and delete the AI generated outlines in a fast and seamless way
While I was interviewing our users, I have found out that 60% Users would like to further edit, add and delete the AI generated outlines in a fast and seamless way
Decreased Productivity
Inefficient workflow required users to go through multiple steps just to generate a simple outline, making the process slow and unnecessarily time-consuming.
Inefficient workflow required users to go through multiple steps just to generate a simple outline, making the process slow and unnecessarily time-consuming.
Increased Error Rates
I found that constantly switching between sections led to more user mistakes, as they had to manually track their progress and reorient themselves each time they moved between steps.
Disconnected Workflow
I observed that the disconnected outline generation process disrupted the natural flow of creation, causing frustration and forcing users to spend extra effort on what should be a simple task.
ITERATION 01
ITERATION 01
Streamlined Outline Generation with the help of AI
Streamlined Outline Generation with the help of AI
While I was interviewing our users, I have found out that 60% Users would like to further edit, add and delete the AI generated outlines in a fast and seamless way
While I was interviewing our users, I have found out that 60% Users would like to further edit, add and delete the AI generated outlines in a fast and seamless way
Users still found it hard to generate their desired contents.
Users still found it hard to generate their desired contents.
Lack of intuitiveness
Lack of intuitiveness
“I struggled to figure out how to regenerate content—it wasn't very intuitive!”
“I struggled to figure out how to regenerate content—it wasn't very intuitive!”
Time-consuming editing process
Time-consuming editing process
““I often have to spend extra time editing the output to get it just right.”
“I often have to spend extra time editing the output to get it just right.”
Poor visual structural clarity
Poor visual structural clarity
“I wish there was a clear section to easily see the slide display structure.”
“I wish there was a clear section to easily see the slide display structure.”
ITERATION 01
ITERATION 01
Users prefer clear direction of possible input contents Visible file upload section
Users prefer clear direction of possible input contents Visible file upload section
I found our users needed clearer guidance on input fields to navigate more easily. Thus, I enhanced the input sections for better clarity and file indication.
I found our users needed clearer guidance on input fields to navigate more easily. Thus, I enhanced the input sections for better clarity and file indication.
Business prefer
Leverage AI capacities with credit spending
Users need
Clear direction of possible input contents Visible file upload section
1.2 Design Iteration
Input Section
Final Design
Input Section
Before
Users spend more than 5 mins navigating through the input sections.
Most of the users experience difficulties in uploading files as they usually need.
After
Clearer section divisions for faster inputs and file uploads within 2 mins.
Enhanced visual cues guide users to important actions.
DESIGN ITERATION - 2.2
DESIGN ITERATION - 2.2
Users prefer clear visual hierarchy of outline display
Users prefer clear visual hierarchy of outline display
Through usability testing, I found that users need to quickly grasp the overall structure at a glance, so I designed a foldable section box to prominently displays the main generated outline while hiding more detailed points.
Through usability testing, I found that users need to quickly grasp the overall structure at a glance, so I designed a foldable section box to prominently displays the main generated outline while hiding more detailed points.
Users need
Users need
Clear direction of possible input contents Visible file upload section
Clear direction of possible input contents Visible file upload section
Business prefer
Business prefer
Leverage AI capacities with credit spending
Leverage AI capacities with credit spending
1.2 Design Iteration
Input Section
Final Design
Input Section
BEFORE
BEFORE
Users spend more than 5 mins navigating through the input sections.
Users spend more than 5 mins navigating through the input sections.
Most of the users experience difficulties in uploading files as they usually need.
Most of the users experience difficulties in uploading files as they usually need.
AFTER
Clearer section divisions for faster inputs and file uploads within 2 mins.
Clearer section divisions for faster inputs and file uploads within 2 mins.
Enhanced visual cues guide users to important actions.
Enhanced visual cues guide users to important actions.
Checkout the new outline generation
Checkout the new outline generation
Easy and fast upload files with input quotes & docs
Easy and fast upload files with input quotes & docs
Maintain information accuracy while tailored to your requirements.
Maintain information accuracy while tailored to your requirements.
Generate outlines within seconds
Generate outlines within seconds
Quickly gain key information with easy fix of tones, add or delete contents.
Quickly gain key information with easy fix of tones, add or delete contents.
REGARDING THE LACK OF CUSTOMIZATION
REGARDING THE LACK OF CUSTOMIZATION
Users spend a lot of time creating flowcharts with Out-Sourced tool
Users spend a lot of time creating flowcharts with Out-Sourced tool
Through initial interview, I found that PMs are demanding customization with easier inserting flowchart since there are a lot of frictions jumping back and forth from the external tools.
Through initial interview, I found that PMs are demanding customization with easier inserting flowchart since there are a lot of frictions jumping back and forth from the external tools.
Business prefer
Business prefer
Embedding a project management-specific template with content refined by AI
Embedding a project management-specific template with content refined by AI
Engineers require
Engineers require
Establishment of template asset library
Establishment of template asset library
Users need
Users need
Easy accessible template options to start
Easy accessible template options to start
DESIGN ITERATION - 1.1
DESIGN ITERATION - 1.1
How about implementing our own flowchart library?
How about implementing our own flowchart library?
I explored the option of implementing the flowchart library into the existing library with different categories of flowcharts, eliminating the needs for users to work on external tools to merge multiple tabs.
I explored the option of implementing the flowchart library into the existing library with different categories of flowcharts, eliminating the needs for users to work on external tools to merge multiple tabs.
1.5 Design Iteration
Flowchart Library
Users spend too much time adjusting diagrams with contents.
Users spend too much time adjusting diagrams with contents.
Excessive space of flowchart section hinders the edit workflow.
Excessive space of flowchart section hinders the edit workflow.
2.2 Design Iteration
Flowchart Library
Layered side bars adds unnecessary complexity slow down the edit process.
Layered side bars adds unnecessary complexity slow down the edit process.
Users struggle with Dr. Lambda’s templates as they lack relevance to their specific needs.
Users struggle with Dr. Lambda’s templates as they lack relevance to their specific needs.
DESIGN ITERATION - 2.1
DESIGN ITERATION - 2.1
Users are demanding a more intuitive flowchart insertion
Users are demanding a more intuitive flowchart insertion
I focused more on offering a more flexible layout adapting with side bar of different asset libraries from flowcharts to internal image stock to help with users save time using out-sourced tools.
I focused more on offering a more flexible layout adapting with side bar of different asset libraries from flowcharts to internal image stock to help with users save time using out-sourced tools.
3.5 Final Design
Flowchart Library
Easy edits of diagram details (font / shape / color)
Easy edits of diagram details (font / shape / color)
3.5 Final Design
Flowchart Library
Auto alignment of diagrams without manual work
Auto alignment of diagrams without manual work
UI ELEMENTS RETOUCH
UI ELEMENTS RETOUCH
Design System Redefine
Design System Redefine
I created the whole design system from scratch with reusable design elements in Figma to create a delightful, trustful impressions for users to ensure design consistency and increase workflow efficiency.
I created the whole design system from scratch with reusable design elements in Figma to create a delightful, trustful impressions for users to ensure design consistency and increase workflow efficiency.
Users are more satisfied with their slide creation process.
Users are more satisfied with their slide creation process.
Boosting Productivity in Slide Design
Boosting Productivity in Slide Design
“I've CUT DOWN my preparation time and can start designing slides faster!”
“I've CUT DOWN my preparation time and can start designing slides faster!”
Innovative Homepage Design
Innovative Homepage Design
“I absolutely LOVE the new homepage with the template options—it's a game changer!”
“I absolutely LOVE the new homepage with the template options—it's a game changer!”
The Preferred Tool for Efficiency
The Preferred Tool for Efficiency
“Dr. Lambda is now my GO-TO tool—it's so much better than the others!”
“Dr. Lambda is now my GO-TO tool—it's so much better than the others!”
UI ELEMENTS RETOUCH
PROJECT KEY TAKAWAYS
+
65%
65%
Increase in Subscribe Users
-
47%
47%
Decrease in Editing Time
+
34%
34%
Driving Return Subscriptions
Creating a Design Guidelines
Creating a Design Guidelines
I learned that a decision matrix balances user needs, technical feasibility, and business goals, aligning priorities and simplifying complex decisions. This approach drove a 56% increase in subscribers.
I learned that a decision matrix balances user needs, technical feasibility, and business goals, aligning priorities and simplifying complex decisions. This approach drove a 56% increase in subscribers.
Engage Engineers Early
Engage Engineers Early
Involving developers early aligns priorities and smooths workflows, enhancing outcomes through collaborative research and ideation, ensuring shared ownership.
Involving developers early aligns priorities and smooths workflows, enhancing outcomes through collaborative research and ideation, ensuring shared ownership.
Maximize AI Integration
Maximize AI Integration
I found that users value transparency regarding AI's capabilities and data use. Educating them on its benefits and limitations helps build a trustworthy and intuitive UX, enabling effective and safe AI use.
